Good guidance
Canadians do care about the environment and do want to act, but face obstacles — not all of their own making. Given these obstacles (and the improbability of self-imposed restraint), consumers may be ready to follow but not lead the way to environmentally responsible actions. In the end, mobilizing public action on the environment is less about getting the product design and marketing right, and more about activating consumers’ sense of responsibility to their community.
President of the Environics group of research and communications consulting companies which he co-founded in 1970 and which today employ more than 200 professionals in offices located in seven cities in Canada and the United States. He is a best-selling author and a frequent media commentator with very particular expertise on social values and voting behavior in Canada and the United States.
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