Framing Global Warming in Canada
This memo outlines the broad cultural conversation that needs to take place in order to engage a large Canadian constituency in supporting serious global warming policies and programs, using FrameWorks’ unique multi-method multi-disciplinary research methods, and building on its extensive US research. Canadians are keenly aware of global warming, believe it is real and happening, and view it as a top priority for humankind. While Canadians are more interested in science and somewhat more literate, they remain woefully ignorant of how exactly global warming works and, like their American cousins, easily confuse it with the ozone hole, pollution, littering/recycling and other distracting or unrelated environmental problems. Shifts in the conversation must provide clear solutions, ordinary people as spokespeople, and a sense of Canadian responsibility.
President of the FrameWorks Institute and a Visiting Scientist in the Department of Society, Human Development and Health at the Harvard School of Public Health. She has more than 30 years of experience researching, designing and implementing campaigns on social issues.
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