RE:Green: Bringing the Ecological Roadmap to Life
Tags: alliance-building, American environmental movement, engaging public, grassroots politics, reforming environmentalism
Presenters:
Organization:
The Social Capital Project, EarthJustice A values-based segmentation study, the Ecological Roadmap shows how different segments of the public relate to environmental issues - and why. Most Americans care about the environment but don’t like environmentalists and, increasingly, don’t trust environmental advocacy groups. Nonetheless, the report takes a closer look (through statistics, interviews, and other data) at those Americans who could be a vanguard of environmental behaviour - The Greenest Americans - and their place in an America that also houses the UnGreens.
Cara Pike
Founder and Director of the Social Capital Project, an initiative aimed at growing the base of public support for green issues.
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