Dr. Mona Amodeo

Founder and president of idgroup, a consulting and creative firm based in Pensacola, Florida that focuses on whole-system change, sustainability and branding. She is also a founding partner of Music as Message, which creates original music and characters to deliver entertaining and educational messages to children about the environment, health and safety. Prior to founding idgroup, she taught broadcast journalism and was a member of the International Documentary Team at the University of West Florida.
 
How do we move the public from skepticism to awareness; from awareness to understanding; from understanding to action; from action to commitment; and from commitment to “cause”? How do we translate the perhaps academic things that we say here into language that means something to the public and is actionable?