Dr. Edward Wachtman

Founder of StoryTellings™, which uses a proprietary research process to help clients discover their story and communicate it in the most compelling way. Identifying the deep emotions that drive human behavior, StoryTellings is effective in new product development, brand positioning, and understanding corporate culture. It is also useful in exploring concepts and ideas that are difficult to articulate by traditional means. Edward has worked with Fortune 500 and multi-national organizations in North America, Europe and Asia.
 
In the search for the mythological story that will engage the public, we must ask, and come to understand: How does sustainability mean? How does climate change mean?