Discovering the Sustainability Story
Using the StoryTellingsTM methodology, members of the general public and ‘thought leaders’ were gathered into small groups and guided through storytelling and brainstorming sessions. These sessions elicited the perceptions and attitudes of participants regarding sustainability and investigated the implications of these findings for action in pursuit of this goal. The conclusions drawn indicate a disparity between how thought leaders and the general public think about sustainability, which provides each group with strengths that ought to inform policy-making.
Founder of StoryTellings™, which uses a proprietary research process to help clients discover their story and communicate it in the most compelling way. Identifying the deep emotions that drive human behavior, StoryTellings is effective in new product development, brand positioning, and understanding corporate culture.
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