Crisis Communications
Presenters:
New forms of crisis communication are peer-to-peer oriented, not top-down. People respond to crises (e.g., hurricane evacuation alerts) in multiple ways: not simply following official instructions, but checking in with key peers (family, friends, trusted others). This articles explores ways in which officials can interact with the social networks of crisis victims to make primary response tactics more efficient.
Dr. Anthony Leiserowitz
Director of the Yale Project on Climate Change and a Research Scientist at the School of Forestry and Environmental Studies at Yale University. He is also a principal investigator at the Center for Research on Environmental Decisions at Columbia University.
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