Communications for Social Good
Communications theories can be used to achieve long term changes in public understanding and maximize the impact of foundations’ programs. Organizations can begin to understand how media set the agenda, frame the conversation, and manipulate public attitudes on various issues. Ultimately, however, the most important lesson learned from communications theory is the importance of intentionally analyzing the problem, audience, message, messenger, medium, and desired outcomes to develop targeted and effective communications campaigns. Integral to this process is enhanced collaboration between scholars, policy advocates, and foundation program officers.
Dean of the UCLA School of Public Affairs and Professor of Public Policy and Political Science. He was also the Associate Vice Chancellor, Community Partnerships in the University of California system (2002–2008), and founding director of the Center for Communications and Community at UCLA.
President of the FrameWorks Institute and a Visiting Scientist in the Department of Society, Human Development and Health at the Harvard School of Public Health. She has more than 30 years of experience researching, designing and implementing campaigns on social issues.
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