Best Practices in Sustainable Social Media

An examination of the importance of social media in drawing attention to political / social issues. Swirl takes a look at several case studies, beginning by dissecting the Obama campaign as a road map of strong social media use.  Social media is useful for environmental advocacy groups because messages go directly to the person of influence and the consumer with little mediation from external lobby groups. Swirl also runs through a number of examples from their own company's projects, demonstrating the sorts of goals achievable with social media.
Author / contact: Michael Leifer

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